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• Published On: 10 May, 2018 | Updated On: 27 June, 2022 By Pragyansini Kar

10 Reasons All Small Businesses Need Video Marketing

We live in a splendiferous world full of colors and visibility and because pictures stay on the mind forever, even marketers use creative videos to generate a sort of frenzy amongst the public.  This is true because almost video has become one of the strongest tools to sound visibility promotions.  Yet, some small business concerns feel otherwise.  Corporations who have limited budget think video marketing an expensive affair and they fail to believe in its power.  They don’t actually know how to market their product and also don’t have equipments for video making.

Now everything’s going to change with options that don’t need hefty budget.  High quality video can be made with ease within cost effective means.  Here are the reasons why small businesses must need video marketing:

1. Make your product visible:  An exciting video gets far more clicks than some important text.  Videos are meant to be creative and enticing and that’s why they are made.  Since more videos are searched for than plain text or a general information page, they obviously attract a greater number of customers to see the product closely.  Some get rave reviews as an indirect promotional event and then conversions becomes easier to accomplish.

2. Promote your product:  Videos help tentative customers understand your product more clearly because they can analyze a product more closely.  It is important to increase the visibility of your goods by showing their advantages, their usefulness and the necessity to buy them.  People love to know how those products contribute to their lifestyle.  Since it is always easy to recall visuals, a good video will perhaps be the winning key to your products.

3. Let people remember what you are showing:  In this marketing world, often things get dissolved in stiff competition where many promotional events are simultaneously running.  But a unique video will place its story more firmly and clearly.  Since pictures are easy to remember than text, a good video will also be easy to remember and serve as a hint to direct our senses recall that particular product in the market instantaneously.

4. Persuade the masses to believe in your product:  Videos have strong expression power and they can compel you in a few seconds to believe in what they are selling.  So enticing becomes quite an easy task.  More than 50% people that view online content are a great slot for conversions.  Ultimately, you have the sales and a higher number of customers too.  In fact, some of these customers will also bring in more publicity if your product is worthy of it!

5. Reach the unreachable:  Internet has a vast range of users throughout the world and it has become one of the major tools to reach the potential customer for smart accessibility to the customer.  Videos on YouTube bring in increased traffic as youngsters spend more time on the internet.  We can literally find any subject video on YouTube which is why people throng to it like crazy.

6. Build a brand value: Something shown repeatedly often makes the brain recall the product that makes us happy.  Once you get accustomed to a particular gadget video, it doesn’t take time to reminisce it and you get it’s picture in a jiffy.  This unique power of makes it apparent how much close you have gotten to the product via the video circulation.  It also inculcates a sense of trust and belief in that promoted thing whilst you wish to buy that product as a tentative client.

7. Mobile first:  Video marketing is not just limited to desktop users.  In fact, it has become the tendency of mobile users to browse and watch content online for a time greater than that of desktop users.  Their attention span is about just the double of others.  A responsive video means it will be able to run on the mobile platform and given an added advantage of reach to the potential clients as well.

8. Perfect Social media optimizer:  Until now, the full potential of the digital platform was not utilized but with mass public entering podiums like Facebook and Twitter, video content sharing has become a reality and that’s very fast indeed.  An inspiring video doesn’t take time to become viral.  On Facebook, we can post up different videos about different goods and services and also use Twitter to share our favored videos.

9. Educating people and engaging with them:  Videos are not just meant to entertain but also educate the public.  An explainer video is a great example that can teach about a new product or maybe how one should use an improvised version, or simply talk about some impressive features of that.  These visuals create curiosity in the spectator’s mind as he accepts that knowledge and relates to the item being demonstrated.  Consequently, a picture of that product is made before our eyes and we get excited to find more about that thing in the market.  If we feel that it’s a distinct product, we might even buy it.

10. Ranking on search engine:  Search engine giants like Google don’t show our links just like that.  There’s Google algorithm that gives credence to sites that have more traffic or those which are toured by people for their contents including videos.  A ratable video gives hope to be seen and shared more than others and this action triggers a higher ranking on Google.  Therefore, a business page with a high video sharing will show up on Google’s page.

Video marketing follows the concept of strong product promotion by fitting into the customer’s shoes.  Online video marketing has become a successful concept for even small businesses as it gives them higher ratings, greater reach to the public and visibility even under tight budget.  Thus, thinking of selling your product without a video promotion is similar to the idea of opening a shop that your customers are not easily able to view.