Free Press Journal

The Art Of Culturally Tuned Campaigns

Cultural sensitivity is not another marketing tactic, it is the foundation of any campaign, says the author.

The unique art of creating global campaigns in our highly interconnected world requires great awareness and understanding of cultural subtleties and sensitivities in addition to a strategic approach. Studies show that culturally diverse companies are 35% more likely to outperform their peers in revenue growth. Additionally, 70% of global consumers prefer brands that align with their cultural values, and 74% of businesses see cultural intelligence as key to effective marketing.

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