MEDIA

The Visual House

Why are influencer deals moving from engagement to reach

Brands across categories - FMCG, fashion, F&B - are moving on from follower count to prioritising one metric: engagement. From mega-celebrities with millions of followers to nano influencers with a few thousand, what's now shaping campaign success is not how many people see a post, but how many care enough to click the link attached to the influencer post.....

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The Visual House

Advice or endorsement? ASCI's revised guidelines give a breather to health, finance influencers

The Advertising Standards Council of India (ASCI) has revised its guidelines for health and finance influencers who do not have to disclose qualification in their content if it is promotional, a move that brings relief to content creators....

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The Visual House

Deepmala's take on Empuraan’s controversy a case of shock marketing

“The buzz may not have been planned, but the team’s riding the wave well. Shock marketing, when done right, sparks emotion—and conversation. It’s bold, risky, but it works,” says Deepmala, CEO of The Visual House"...

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The Visual House

The Visual House enters Dubai, unlocking new opportunities in the MENA region

The Visual House, a full-service creative agency, is excited to announce its international expansion with the launch of its new office in Dubai. This strategic move strengthens the agency’s presence in the Middle East and North Africa (MENA) region, allowing it to deliver tailored communication solutions...

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The Visual House

The Visual House launches in Dubai, Tapping into MENA’s Growing Market

The Visual House, a full-service creative agency renowned for its innovative communication strategies, has announced the launch of its new office in Dubai. This strategic expansion marks a significant step in the agency’s mission to enhance its presence in the Middle East and North Africa (MENA) region...

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The Visual House

The Visual House Enters Dubai, Unlocking New Opportunities in the MENA Region

The Visual House, a full-service creative agency, is excited to announce its international expansion with the launch of its new office in Dubai. This strategic move strengthens the agency’s presence in the Middle East and North Africa (MENA) region, allowing it to deliver tailored communication solutions to a diverse clientele, including organizations like UNICEF, WHO, WFP, UNDP, UNFPA, UNAIDS and UN Women...

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The Visual House

afaqs! Pause - Deepmala, Founder and CEO, The Visual House

Deepmala is a dynamic business leader who brings over two decades of business and marketing expertise to her roles as the Founder and CEO of The Visual House. Here’s a little sneak peek into his workday, leadership mantra...

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The Visual House

Creativity is vital in public health messaging to inspire behavioral change: Deepmala, TVH

TVH – The Visual House is an Integrated Communication Agency that focusses on communication management. Established initially as a video production house, TVH has evolved over the years into an agency...

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The Visual House

TVH has always been a reflection of my passion and dedication: Deepmala

“Our approach has always been to connect deeply with our audience,” says Deepmala.

“Mumbai: Amidst the complexities of today’s communication landscape, the ability to weave impactful narratives is crucial for organizations aiming to resonate with their audiences...

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The Visual House

'The Visual House' launches #LetsDiscuss, an initiative to start a conversation around serious issues and the light

“The Visual House, New Delhi, an award-winning production house and integrated communication agency launches a new series of videos titled #LetsDiscuss...

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The Visual House

The Art Of Culturally Tuned Campaigns

Cultural sensitivity is not another marketing tactic, it is the foundation of any campaign, says the author.

The unique art of creating global campaigns in our highly interconnected world requires great awareness and understanding of cultural subtleties and sensitivities in addition to a strategic approach.

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The Visual House

The role of creative content in public health messaging

“Our approach has always been to connect deeply with our audience,” says Deepmala.

“When designing India’s Public Health Campaigns, one thought consistently comes to the forefront—how important is it to raise awareness, and how necessary is it to focus on creative content when...

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The Visual House

Celebrating Visionaries: How Industry Leaders are Shaping the Future on World Entrepreneur Day

“CXOtoday’s article on World Entrepreneur Day showcases the inspiring journeys and insights of industry leaders who are transforming the business landscape. From pioneering sustainable travel experiences to providing accessible financial solutions...

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The Visual House

TVH: The Visual House takes off with a press refresh!

Recognising the rapidly evolving digital milieu, TVHians—proudly introduces a bold new image that reflects its refreshing ideas, refreshing work, refreshing us.

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The Visual House

TVH - The Visual House takes off with a 'Press Refresh'

With a fresh brand thought – #PRESSREFRESH, TVH aims to reaffirm its commitment to creativity, positivity & productivity and invite partners, clients, and creative minds to join in its ongoing transformation of creative exploration.

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The Visual House

TVH's Visionary Campaign: Ending Child Marriages with Plan India

In a groundbreaking move to combat the deep-rooted issue of child marriages, The Visual House, Plan India's creative agency based in Delhi/NCR, is spearheading the impactful "#BaalVivahAbhiNahiKabhiNahi" campaign. This visionary initiative is set to make waves in selected villages across Bihar, Jharkhand, and Uttar Pradesh.

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The Visual House

TVH's Visionary Campaign: Ending Child Marriages with Plan India

In a groundbreaking move to combat the deep-rooted issue of child marriages, The Visual House, Plan India's creative agency based in Delhi/NCR, is spearheading the impactful "#BaalVivahAbhiNahiKabhiNahi" campaign. This visionary initiative is set to make waves in selected villages across Bihar, Jharkhand, and Uttar Pradesh.

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The Visual House

TVH’s Visionary Campaign: Ending Child Marriages with Plan India

In a groundbreaking move to combat the deep-rooted issue of child marriages, The Visual House, Plan India’s creative agency based in Delhi/NCR, is spearheading the impactful “#BaalVivahAbhiNahiKabhiNahi” campaign. This visionary initiative is set to make waves in selected villages across Bihar, Jharkhand, and Uttar Pradesh...

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The Visual House

A modern love story: Deepmala on her short ‘Ek Jhalak’ with transgender actor Disha Yadav.

When director Deepmala started writing her second short fiction film Ek Jhalak , she organically gravitated towards a community she had worked with in the past. “I’ve always had a soft spot for transgenders. I’ve made films on social issues with different...

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The Visual House

‘Ek Jhalak’ is a light-hearted take on modern romance

This light-hearted modern romance has been written and directed by Deepmala and produced by The Visual House (TVH).

Boy meets girl, girl meets boy – love happens, or at least that is what we have been seeing in the movies. But, what happens when a man starts developing feelings...

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The Visual House

Amit Sadh's short film 'Ek Jhalak' to stream on Amazon miniTv

The light-hearted 19-minute film has been written and directed by Deepmala and produced by The Visual House (TVH). MUMBAI: Actor Amit Sadh's award-winning short film 'Ek Jhalak' will premiere on Amazon miniTv at at zero subscription cost....

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The Visual House

Amit Sadh’s short film Ek Jhalak to stream on Amazon miniTV

The 19-minute short follows a single father who grows fond of his new neighbour

Amit Sadh starrer short film Ek Jhalak will stream on Amazon miniTV from September 1. The short, a light-hearted modern romance, is written and directed by Deepmala. It features Amit alongside Sushma Seth and Ashish Ghosh, with Zeeshan Ayyub doing the narration.

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The Visual House

Starting with Just Rs 10,000, This Award-Winning Filmmaker Now Earns in Crores

Deepmala meticulously chartered her way through the male bastion that even today reeks of sexism, and shattered every boundary to fulfil her only passion.

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The Visual House

This woman entrepreneur followed her passion for filmmaking and built a production house worth Rs 5 cr.

Founded in 2010 by Deepmala, video production company and creative communications agency The Visual House has worked with big clients like the WHO, UNICEF, UNAIDS, UN Women, Ministry of Home Affairs, and BCG India, among others...

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The Visual House

The Visual House’ launches #letsdiscuss initiative

In the first series, women answer most asked about questions on menstruation by men.

The Visual House, New Delhi, an award-winning production house and integrated communication agency launches a new series of videos titled #LetsDiscuss...

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The Visual House

Passionate Filmmaker: Deepmala, Founder & CEO, The Visual House

Business Starting off as a reporter in a news channel, Ms Deepmala quickly climbed the corporate ladder and began working as an assistant director and later as an associate director. Eventually, in 2010, she founded her own company and production house...

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The Visual House

The Visual House launched ‘Create @ Home’

A cultural fest, celebrating all forms of art during this lockdown.

What we have been feeling over the last few weeks is an experience that's once in a lifetime. By staying in their homes and practicing social distance, everyone has shown sense and patience. But the lockout surely seems relentless for the youth, yet they have overcome...

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The Visual House

The Visual House launches 'Thank You, Force' video expressing gratitude to our frontline workers

MUMBAI: The Visual House a production house and an integrated communication agency, has launched a ‘Thank You, Force’ video in recognition of the generous spirit of the country’s unsung heroes during these difficult times.

In today’s times when the whole world has been brought to a standstill by the Covid2019 pandemic, we all have found a source of hope and bravery in our frontline workers. Doctors, police personnel, delivery guys, healthcare workers have all come together, putting their own lives at risk...

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