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The role of creative content in public health messaging

When designing India’s Public Health Campaigns, one thought consistently comes to the forefront—how important is it to raise awareness, and how necessary is it to focus on creative content when developing public health messaging? Recent initiatives like the National STOP Diarrhoea Campaign 2024, JICA's ongoing Achhi Aadat campaign, and statements from Union Health Secretary Apurva Chandra underscore a common theme: the critical role of creative public health campaigns in achieving better health outcomes. Chandra had highlighted that India's success in advocating for digital health innovations is crucial to the transformative process needed to meet public health goals.

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