Suger Mint
Redefining Visual Communication: A Conversation with Deepmala, CEO & Founder of The Visual House
An Exclusive Interview with Ms. Deepmala, CEO & Founder of The Visual House (Visual House India Pvt. Ltd.), a multi-award-winning integrated creative communication agency
In this insightful interview, Ms. Deepmala, CEO and Founder of The Visual House (Visual House India Pvt. Ltd.), shares her journey of building a multi-award-winning creative agency that blends storytelling, strategy, and innovation to deliver impactful communication solutions across industries.
What inspired you to create The Visual House, and how has your journey evolved since its inception?
Deepmala: Honestly, it started with a dream. That dream wasn’t about running a company at first, but about doing something meaningful. I wanted to tell stories that mattered, that made people feel something. When I started out professionally, I was catering to multiple roles.
I was good at what I was doing and had a stubborn belief that good stories could create change. My boss at that time saw that drive in me and planted a thought in my head, to build a creative house of my own and name it “The Visual House.” That thought ignited a spark.
In the beginning, as I kept exploring opportunities for the company, I realized what I had been doing was just the tip of the iceberg. I began learning and tapping into other verticals: communication, SBCC, social media, development campaigns and that opened a whole new world.
Every day began with a new challenge, and somewhere along the way, I found joy in solving them. That’s what keeps me going even today, the joy of evolving, learning, and creating impact through purpose-led work.
The Visual House is recognized as a multi-award-winning agency. What do you think sets your agency apart from others in the creative communication space?
Deepmala: What truly sets us apart is our purpose.
At TVH, every idea begins with why - why are we doing this, and what change will it bring? We don’t see communication as a service; we see it as a responsibility.
In the creative communication space, our goal has never been just to make films, campaigns, or content, it’s to craft stories that mean something. Every piece of work we create is designed with intent-to spark thought, shift perception, or create impact.
Purpose, for us, isn’t just a branding philosophy, the heartbeat of what we do. Because when creativity carries purpose, it benefits not only the company but the society it speaks to. That’s how we define success: when a story moves beyond screens and touches lives.
What lessons have you learned about nurturing young creative talent in today’s fast-paced media landscape?
Deepmala: We’re a young country bursting with creativity and ideas. The youth today are curious, fearless, and incredibly sharp. They bring quick, instinctive solutions but what they often need is the right guidance to channel that brilliance into something lasting.
I’ve learned that creativity can’t be forced. It needs freedom, trust, and mentorship. My role is to create that space and to let young talent explore, make mistakes, and learn, but also to remind them that creativity without consistency doesn’t last.
Passion is the spark, but discipline is the fire that keeps it alive. When raw talent meets purpose and structure, that’s when real magic happens.
How has the definition of “integrated communication” evolved in recent years, and how does The Visual House adapt to that change?
Deepmala: Integrated communication used to mean saying the same thing across multiple platforms. Today, it’s about telling one story in many meaningful ways, each tailored for its audience, yet carrying the same heart.
At TVH, we treat integrated communication as the mantra of modern storytelling. Every project begins with deep brainstorming-finding that one powerful core idea. Once we discover that, we think about how to express it across film, digital, design, and every other meaningful medium in the most impactful and authentic way.
For us, integration isn’t about uniformity; it’s about unity where every piece, no matter the medium, carries the same truth and purpose.
What trends in visual content and brand storytelling excite you the most for the coming years?
Deepmala: AI definitely fascinates me and not just for how it has expanded creative boundaries, but for how it challenges us to stay more human.
Yes, AI can make us faster, sharper, and more efficient. But it can never replicate empathy, instinct, or heart and that’s where true creativity lives. The key is to use it wisely, not blindly.
When used thoughtfully, AI can amplify imagination; when abused, it can erase authenticity. The future of storytelling will belong to those who balance the two where technology is the tool, but humanity remains the touch.
What prompted the expansion to Dubai, and how does the Middle Eastern market differ from the Indian one?
Deepmala: For me, growth isn’t about geography but about possibilities. I’ve always believed you have to create your own opportunities. And Dubai felt like the right next step. It’s a market that values quality storytelling and bold ideas.
What’s different is the cultural nuance. The audiences there are global, but the storytelling has to be deeply local in emotion. That balance between universal appeal and regional authenticity is what makes it exciting.
What advice would you offer to emerging entrepreneurs who aspire to build sustainable creative brands?
Deepmala: Start before you feel ready because no one ever truly feels ready. When I began, I had no investors, no roadmap, just a borrowed laptop and a lot of belief.
Build with intent, create with honesty, and stay anchored in your purpose. No doubt, there will be tough days, that’s when your why will keep you grounded.
And above all, don’t wait for opportunities, create them. Every small beginning has the potential to become something extraordinary when driven by passion and purpose.
Deepmala’s leadership at The Visual House reflects a passion for purposeful creativity and authentic storytelling.
Her unwavering vision continues to shape narratives that inspire change, setting new benchmarks in India’s integrated communication landscape through imagination, excellence, and integrity.
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