Moneycontrol

Advice or endorsement? ASCI's revised guidelines give a breather to health, finance influencers

Influencers need to be qualified and declare their qualifications only when they provide technical information or offer advice, ASCI has said

The Advertising Standards Council of India (ASCI) has revised its guidelines for health and finance influencers who do not have to disclose qualification in their content if it is promotional, a move that brings relief to content creators.

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