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• Published On: 04 April, 2019 | Updated On: 11 January, 2023 By Pragyansini Kar

How to Promote Your Business through Explainer Video

Great ideas make complicated situations easy and Explainer Video is a great idea to get the best effect. Explainer Videos are becoming increasingly important as a part of your overall online marketing strategy. These are the videos that explain your business, products or services to your potential customer that is in an easy-to-digest cartoon/animation form or a short shoot based films/motion movie form.

If you implement the best plan including the explainer video for attracting and engaging your audience then it leads to higher returns in comparison to any other approach, and as we all know that even minor improvements in conversion rates could have a substantial impact on business and help to increase the overall profitability. 

Importance of Creating Explainer Videos:

The Explainer Video is the best way to simplify the product for the buyers. These videos are used on websites to increase viewer interaction and disseminate information. Explainer Videos make it easy for the company to add colors, integrate logos, and add a brand image to the content. With the help of these videos a company can create different models/stories, while maintaining the base or core idea of the same. 

When a company is established it has a limited customer base, hence in order to widen the reach, a company needs to market its products and services appropriately. Implementing an explanatory video is a great way to solve the problem and to promote the product on multiple platforms.

Useful Resources: video animation company | tv ad making company

Why do you need Explainer Videos for business?

Amazingly Crafted Explainer Videos are an out of the box solution for you in case you want to improve your online marketing strategy with new tools. These videos consists of moving text, animation, graphics, still images and other media which you would like to use in order to describe your business. An explainer video is a great way to help your potential buyers to understand about what you do without having to read a chunk of text.

An explainer video is one of the easiest ways to guide your audience through the origins of your product, along with keeping the viewers captivated with unique animation, catchy music, and resources of information.Let us understand the need of these videos with the help of following statistics:

According to the prediction by CISCO, video downloads would be using the 90% of bandwidth by the year 2020 that was just around 50% in 2012. This means in today’s time more and more people are watching videos and obviously it is good news for the company using an explainer video to promote its business.

Let’s Discuss about Few more Benefits:

The development of explanatory videos has helped companies and marketers improve their presence in a digital media. The businesses need to grab customers’ attention in order to generate good ROI. Please look at the benefits below:

Perfect Pitch

The Videos have more influential power than the simply written content. Explainer Video influences others to publish your content on their own site and publish it on their own social networks. 

Higher Release Rate

Videos also have a higher sharing rate than simple content because these are easy to share and around 92% of consumers share video content with others. Sharing Explainer Videos are not limited to be shared through one medium, but they get shared through multiple communication channels.

Bigger Return

Explainer Videos are one of the best tools that can be used in ads that require higher investment returns. With minimal cost, they enable the company to generate higher ROI and it is a powerful tool to help the business track online video capture performance.

Higher Mobility

These videos can be adapted to different screen forms. The main advantage is that a person can look at the content by merely looking at the mobile phone with the consideration of digital growth for considering explanatory videos.

Improved Retention Rate

It is easier for an individual to remember the video than a written content. The video works with animation sound and captivating story. It helps you to engage them for more time and retain in their memories when emotions are involved. 

Easy to Understand

Explainer videos are so beautifully crafted by the production houses that it becomes very easy for the customers to understand. This supports to describe the fundamental idea and simplify the terms and conditions. This is an excellent source for content features, process, and benefits.

Final Words:

Creating an explainer video is a great way to communicate a message among the audiences. It defines the key elements of the company and disseminates information about the business idea and the product offering. With the help of Explainer Videos you can now show your customers what you are doing instead of just telling them via words.