Top 10 Ways to Distribute Your Video Content

What is video content?

Video content refers to any type of visual media that is produced and consumed in a digital format, such as videos, movies, TV shows, and other forms of digital video content. Video content can be delivered through various platforms such as streaming services, social media, websites, and mobile apps.

Video content can be used for a wide range of purposes, such as entertainment, education, marketing, news reporting, and communication. It can also take various forms, such as live streaming, recorded videos, animations video and interactive videos. The popularity of video content has grown significantly in recent years due to advancements in technology and the increasing availability of high-speed internet connections.

Are you looking for video distribution and generating ROI? In this blog, we'll explore the top 10 ways to effectively distribute your video content. By implementing these strategies, you can significantly increase the visibility of your video and reach a broader audience. So, let's dive into various video distribution platforms.

1. Social Media Platforms: 

Social Media Platforms

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer excellent opportunities to share your video content with a large audience.

Today a vast number of audiences use social media platforms, not only for entertainment but for business purposes also. So let's talk about the several ways to utilize social media platforms for video content.

Here are some tips for sharing video content in a better way:

1. Choose the right platform:

Different social media platforms have different audiences and video content requirements. For example, Instagram is more popular with younger audiences, and its videos need to be shorter and more visually appealing. Facebook, on the other hand, can support longer videos and is used by a wider age range.

2. Optimize your video for each platform:

Each social media platform has different requirements for video format, length, aspect ratio, and size. Ensure your video is optimized for the platform you're sharing it on, to ensure it looks and performs its best.

3. Use captions:

Many social media platforms now have the option to add captions to videos, which is a great way to make them accessible to a wider audience. Additionally, many people watch videos with the sound off, so captions can help convey the message of the video without relying on audio.

4. Promote your video:

Social media algorithms prioritize video content, so make sure to promote your video on your social media channels. Share it on your profile, in groups relevant to your content, and consider running paid ads to get more visibility.

5. Engage with your audience:

Social Media is all about engagement, so make sure to respond to comments and messages from your audience. Ask for feedback and encourage discussion to build a community around your video content.

6. Analyze your metrics:

Use social media analytics to track the performance of your videos. This will help you understand what type of content resonates best with your audience, and make adjustments accordingly to improve your engagement and reach.

2. Video Hosting Platforms: 

Video hosting platforms like YouTube, Vimeo, and Dailymotion are great places to upload and distribute your video content.

But to do so effectively, you need to consider the following tips:

Choose the right platform:

There are many video hosting platforms available, such as YouTube, Vimeo, Wistia, and more. Each platform has its strengths and weaknesses, so choose the one that aligns with your goals and target audience.

Optimize your video:

To increase the chances of your video being discovered, optimize it for search engines by including relevant keywords in the title, description, and tags. Use eye-catching thumbnails and add closed captions to make it accessible to a wider audience.

Promote your video:

Simply uploading a video is not enough to reach a large audience. Share your video on social media platforms and embed it on your website to reach your target audience.

Engage with your audience:

 Respond to comments and feedback from your audience to build a connection and loyalty with them. Consider creating a call-to-action in your video to encourage viewers to take action, such as subscribing to your channel or visiting your website.

Analyze your video's performance:

Use analytics tools provided by the hosting platform to monitor your video's performance. Analyzing metrics such as views, engagement, and audience retention can help you improve future videos.

Consistency is key:

Regularly uploading content is important to build a loyal audience. Develop a content calendar and stick to a regular schedule to maintain your audience's interest.

By implementing these tips, you can effectively utilize video hosting platforms to distribute your video content and reach your target audience.

3. Email Marketing: 

Email marketing can be an effective way to distribute video content to your subscribers. Here are some best practices for using email marketing to distribute video content:

Segment your email list:

Segmenting your email list based on the interests and preferences of your subscribers can help you send targeted video content that is relevant to their needs.

Use attention-grabbing subject lines:

Use subject lines that entice your subscribers to open your email and watch the video. Make sure the subject line is concise, clear, and reflects the content of the video.

Use a thumbnail or preview image:

Include a thumbnail or preview image of the video in the email to give subscribers a preview of the content.

Personalize your email:

Personalize your email with the subscriber's name to increase engagement and build a connection with them.

Include a call-to-action:

Include a clear call-to-action (CTA) in your email that directs subscribers to the video. The CTA can be a button, hyperlink, or text that prompts them to watch the video.

Optimize for mobile devices:

A large number of people access their email on mobile devices, so make sure your email and video content is optimized for mobile devices.

Follow up:

Follow up with subscribers who have watched the video to provide additional resources or to ask for feedback.

By following these best practices, you can effectively use email marketing to distribute your video content to your subscribers and increase engagement with your brand.

4. Video Ads: 

Video Ads

Video ads can be an effective way to distribute video content and reach a larger audience. Here are some best practices for using video ads for video distribution platforms.

Define your target audience:

Determine the audience you want to reach with your video ad, based on demographics, interests, and behavior. This will help you create a more effective video ad that resonates with your target audience.

Keep it short and sweet:

Most video ads are less than 30 seconds long, so keep your message concise and engaging. Get to the point quickly and use visuals to convey your message.

Make it visually appealing:

Use high-quality visuals, such as animations or live-action footage, to capture the attention of your audience. Use colors and images that align with your brand to increase brand recognition.

Use a clear call-to-action:

Include a clear call-to-action (CTA) in your video ad that directs viewers to take action, such as visiting your website or making a purchase. The CTA should be simple and easy to follow.

Use targeting options:

Most video ad platforms offer targeting options, such as demographics, interests, and behavior. Use these options to reach your target audience and maximize the effectiveness of your video ad.

Measure your results:

Use analytics tools to measure the performance of your video ad. Analyze metrics such as views, engagement, and conversion rates to identify areas for improvement.

Test and iterate:

Experiment with different versions of your video ad to see what resonates with your audience. Use the data you collect to improve the effectiveness of future video ads.

These are some best video distribution platforms. Apart from it, there are a few more effective ways for video distribution.

5. Influencer Marketing:

Collaborate with influencers in your industry to share your video content with their followers.

6. Live Streaming:

Use live streaming platforms like Facebook Live and Instagram Live to engage with your audience in real-time.

7. Website Embeds:

Embed your video content on your website to increase engagement and improve the user experience.

8. Podcasts:


Repurpose your video content as audio and distribute it on podcast platforms like Apple Podcasts and Spotify.

9. Virtual Events:

Use video content to promote and enhance virtual events like webinars and conferences.

10. Paid Promotion:

Use paid promotion tactics like Google AdWords and social media advertising to reach a larger audience with your video content.

Ready to take your video content to the next level? Implement an effective online video distribution strategy today and watch your videos reach a larger audience. Contact us to learn more about our video distribution services and how we can help you create a successful video marketing campaign. Let's get started now!

Still, if you have queries regarding how to distribute video then you can take help from some knowledgeable communication, and video production agencies.

How can we help you with video distribution?

The Visual House is a communication and video production agency dedicated to helping you distribute your video content effectively. Whether you need help producing videos that are aligned with your business needs or want to expand your video's reach, we're here to support you. Contact us today to see how we can help you achieve your video marketing goals.

Future of digital platforms
Future of digital platforms

05 February, 2021


05 February, 2021


02 December, 2017