Why are Animated Videos the Best Strategies for Your Social Media
- by Pragyansini Kar Mar 09, 2021
Animated videos are an engaging instrument that can help you showcase your story in a much better fashion. According to a survey, 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. This is the reason why there has been an inevitable shift towards visual content on social media. Here are a few reasons why animated videos can prove to be the best strategies for your social media:
- Animation keeps the viewer’s attention - We are all aware of the fact that internet users have a very short span of attention. Animation evokes emotions which helps the users relate more to a particular video. It’s a less likely known tool of marketing. Hence, people are more likely to pay attention to animated videos than traditional ads. A very fine example is Google doodles. Their animations are so cute; you just wish to click on them!
- Animation simplifies complex topics - You can easily show how processes and complex concepts function with the help of animation videos. These videos are cute and engaging. They simplify topics and help you understand things better. A lot of educational courses have also undertaken this marketing strategy.
- Animation brings back memories - Most people associate their childhood with good cartoons. Animated videos have the capacity to make us nostalgic to an unprecedented extent. This is why you can make use of videos that bring back a sense of the past as part of your marketing strategy.
- The animation is relatively cheap to produce - One of the best reasons why you should use animation videos for your social media is that these videos are cheaper than live videos. Video production is an activity that can prove to be very expensive, as it involves the costs of actors, spokespersons, cameramen, etc.
- Animations fit for just about anything - You can make use of animated videos for any marketing need: Product explainer videos, infographics, release announcements, and many more! They can fulfill any marketing need of your business and help the audience understand your concept better.
- Short videos attract a large population - Keeping your videos short will help the viewers be glued to them. If they see that the video that they’re watching is very lengthy, they will choose to not watch it at all! People have a very short attention span on the internet. Hence, make sure that your videos are short, fun, and engaging.
Read More: Top Reasons to Make Animated Videos for Your Business
The Visual House is the best corporate video production agency that you’ll ever come across in Delhi/NCR. From video production and event management to communication management and designing/printing, we do it all. The Visual House has a team of extremely well-read and experienced individuals who equip you with ideas that are out of the box. The quality of the videos offered is par excellence, and the company ensures that there is no dearth of ideas springing from young minds.
Read Also: Step by Step Guide for Making Animated Explainer Videos