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• Published On: 28 November, 2022 | Updated On: 09 December, 2022 By Pragyansini Kar

What is motion graphics and why is it important to business marketing?

What is motion graphics?

Motion graphics is simply presenting graphics in a motion in which one needs to create graphics at first and then it is moved in time and space in a manner of storytelling. These motion based graphic elements are aligned in a sequence of frames to create an illusionary motion. In motion graphics video, text, graphics, colour and movement are used to create a visual content.

Mostly these are used in logo animations as well as in product animation videos and info-graphic based videos. This is basically a version of animated videos and it can be in both 2D and 3D animated.

Useful Resources: Film Production Companies | Corporate Film Makers | Short Film Production Companies

One of the best-known examples of motion graphics is GIFs that most of the people use on a daily basis. Motion graphics animation, primarily graphics and type are used. Mostly it is found in animated explainer video format for storytelling and effective communication.

Apart from this, you can find motion graphics animation in TV shows, movies and advertising videos. But motion graphics and animation are not same as they have certain differences. The term motion graphics meaning is the graphics that move, while animation is used as an umbrella term to describe the entire field of moving artwork, illustration, and images.

Videos are reigning currently in the digital marketing universe and saying that, motion graphics are the best way to explain complex concepts of any product or service in the manner of video format. This was about what is motion graphics; now let us know what is motion graphic design? Motion graphic design or motion graphic animation is where vector based illustrations are digitally drawn and then animated for different videos. This gives the video a much cleaner and professional look along with enhanced transitions, movements, styles and animation features. This was about what is motion design. Now let’s discuss about the different types of motion graphics.

• Explainer videos – These videos are among those explain or present about any business or product where animation and motion graphics go hand in hand.
• Info-graphic videos – These are best for presenting information in the form of images or charts, graphs, text or other elements via info-graphics in the video.
• Logo animation – A logo with motion is simply eye-catching and attractive thing which you see and people remember it well.
• Icons –Icons just like logo animation are used in the video with movement to add life into the video elements.
• Titles –Titles are always the most engaging and memorable one, so it is always best to enhance it with good animation or good motion graphics.
• User interface (UI) animation –When an app or any digital platform is created, it is preferred to show the action through motion graphics where you can highlight best features of your platform.

These are all motion graphics types that we see mostly in visual content.

You may find many motion graphics online but how to make a good motion graphics video? How to make graphic videos? The best motion graphics software programs that are available in the market help you create great animation videos. Some of the software names are –

• Adobe after effects
• Cinema 4D
• Autodesk Maya
• Nuke
• Blender

Among these, adobe after effects is the leading and best motion graphics software to create animated videos which are rich in quality and have a good impression over the viewers. Now for new comers into the animation industry the question is how to create graphics in after effects? Well it just needs a few sessions to understand the software and its working where you can work on both 2D and 3D animation unlike most other professional 2D and 3D animation software.

And to make good motion graphic videos you need to –

• Find a good motion graphics studio
• Keep your focus on social media outreach
• You need to assess what do want from your motion graphics animated video
• Keep yourself open to new ideas

Motion graphic is trending as all animated explainer videos and other videos, which involve motion graphics in it, are in high demand. It is one of the ultimate amalgamations of movement and graphics animation which helps in creating a unique storytelling narrative. There are various examples of motion graphic based videos and fresh templates to create great online videos, which is basically motion graphics online video. There are numerous ways to use animated info-graphics for many tv advertising companies and other companies like showing the data in bar graph, pie chart, pyramids, map based style of presentation and so on from which educational, entertaining, corporate and awareness based videos are created.

Now coming on to how motion graphics work as an important aspect for business marketing?

• Motion graphics make boring content more interesting and help in explaining complex concepts in a much simpler way.
• It helps in creating and also increasing or elevating your brand awareness.
• Also it helps in making your content more engaging as high quality product will gather more attention and attraction which is ultimately going to pull more viewers to your video content.
• This is also one of the major reasons which helps in increasing your ROI.
• Another factor is that it is efficient and cost-effective as compared to other live-action video content which is again profitable to your business.
• These videos are easy to share and easy to understand which is also a plus point for your brand’s reach and visibility.
• These are suitable for different platforms and easily let you achieve your targets or desired goals.
• These videos are also colourful which again makes it look more eye pleasing and also is one of the reason for why these videos are catchy.
• One more important aspect is Search Engine Optimisation which increases more traffic on your company’s website via these videos.
• As these videos are creative outputs, so this also is raising the market competition.

These are certain reasons why more businesses are opting for motion graphics animation. This makes it clear how motion graphics video add value to your business and help you get successful by achieving the set business goals which are easily tracked by demographics and research.