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• Published On: 30 January, 2018 | Updated On: 27 June, 2022 By Pragyansini Kar

Why do I Need Marketing Video?

Video has always been an exciting thing to watch.  No need to read, just swipe a media sample on your smartphone and that’s it.  No more lengthy books to tell a story.  You don’t need to be Superman to watch a content but certainly must have keen reading skills if you want to glue to your pastime.  Obviously, the video is an excellent source of information to convert potential information into gainful business ideas.  Moreover, a viewer can become the user of a product that has been videographed.  We have more than one good reason why a video clip is better than any other source to generate great marketing response.

1.  Always exciting:

It’s fab that a great video inculcates great knowledge and epitomizes wisdom and curiosity.  The complete message is packed in a few minutes.  But if we go by text, just reading along the lines will find few takers to generate that equivalent interest in the story.  Why so? Information from video is quite quick and easy to watch than reading bulky text lines.  So a quick and succinct package is always preferable over boring text sentences and any potential customer will not want to go through this tedious way of getting him updated and also give fantastic corporate opportunities.

2.  Brand building:

Every company has a unique style of identification and its video marketing skills give that extra push to their products and try to fulfill their business needs.  They act as a promoting guide to enhance your goodwill and get a brand name for yourself.  An advertisement that everybody likes to watch carries fame and publicity which set the product in the viewer’s mind and generate enthusiasm to buy it.

3.  Practical videos create trust:

Customers can see the product in action and feel a direct connection with you.  A recorded videography of product demonstration heightens curiosity about that item and also educates people how to use it.  This information will surely help the user to know how much it is of use to him and ultimately, he will choose the right type of good.  It will also relate what company is selling and the products you can compare with one another.  Ultimately, that lost gap between you and the customer can be filled using a helpful video.  People prefer to choose things from people or brand they know, and will often even pay extra bucks to buy something than from someone they don’t know.

4.  Video gives creative content:

Nowadays, videos use more advanced techniques like CGI and great sound editing tools.  A 3D look to the product that you enlist for sale or its panoramic view also makes the viewer to make decision about that item that you have for sale.  Also that watching a video in action motivates the viewer visualize the product himself and getting it on top internet search list.   A creative content is likely to be seen by more number of viewers than the rest and there will be a higher conversion rate in the video than those products without having a video.  So getting great sales means you have to give great video also.

5. SEO performance:

In the world of internet where most sponsors rely on search engines like Google, things have become too easy to advertise but also competitive.   The rise in search engine optimization definitely boosts your product searching and improves search ratings.  Video marketing campaigns do the work to push your websites further into the ranking position and much more.  More stock is being added daily in video content and more searches follow a favorable content so definitely it gives company more recognition.

6. Video Marketing is a strategy:

There has been no limit to how you create your videos and what content you develop.  A video can fit every developer’s pocket as per its cost and budget.  So it can fit most bills, but it will depend upon how you present your content and how powerful is the theme.  A good video is not always costly to make but definitely it needs to be short but powerful in substance.  Convey your thought and about what you’re trying to present before the public that would work best for your business.

7. Easy Distribution:

Marketing your product can’t be more easy than running it on video in the Google space.  Its also to simple to put your content on the internet as doing this is a lot easier these days.  A live video can generate thousands of likes and get viral.  Definitely this type of publicity will benefit your product as well as your brand also.

More importantly, they can be added easily to your social network accounts like Facebook or Twitter because these days, every single person is interested in connecting through these social sites.  A 2 minute marketing video to your social media site will generate enough enthusiasm that you can’t expect from traditional ways.

8. Be smart with Smartphone videos:

Almost every company now uses the smartphone for video campaigning or educational media because it is clear that everyone uses a smartphone now and they serve as a handy palmtop to show any matter you need.  They are fast to spread information and work as you are on the move.  So smartphones have indeed also benefitted the usage of videos on their platform wherever internet is available.  It is all your way of underwriting how you push your corporate profits to determine why you need a marketing video.