What Is An Explainer Video?

• May 26, 2020 by Pragyansini Kar
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In the times, when content and creations are constantly modified to suit the needs of both client and consumers, explainer videos have become immensely popular due to the unique approach it takes while integrating the message and presenting it to the audience. In such an age, when time is considered the most valuable commodity, explainer videos thrive due to their conciseness and preciseness in delivering the required message. Before venturing in any further, let’s understand what an explainer Video is.

Explainer Videos

Explainer videos are used as marketing tools to explain services or products offered by a company through short online videos. These can be either animated or live-action and are mostly positioned on the landing page of the website’s home page or on the page dedicated to certain products. Also, it can be used as advertisement or broadcasted through social media for high engagement. Another reason for their increasing popularity is the high conversion rate associated with such explainer videos. Needless to say, explainer videos are a wonderful asset for any company and business when made by a good explainer video production house.

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Types of Explainer Videos

1. Animated explainer videos- By far one of the most popular types of explainer videos are the animated explainer videos. Whether it is a service or a product, animation is the most desired format used nowadays for conveying information to the audience. This medium is best suited but not limited to tech products, software or to portray vision of a company. Business scenarios are constantly evolving therefore; this format provides easier update options for any adjustments that are required in future. Being one of the best explainer video companies, The Visual House understands the importance of high quality content and would be happy to help you in delivering your message to your target audience.
2. Live action explainer videos- These videos are non-animated and are used for promoting a wide variety of products and services. Best suited for tangible products or when required to show live experience to the audience. Live action can be a useful tool when trying to connect with the audience and also to send direct messages to a wide group of consumers. A good example would be a hotel showing its interiors/exteriors or a company’s representative directly talking to the audience about their product and services.
3. Whiteboard explainer videos- In this type of explainer video, animations are hand drawn on a white background with a coloured or black and white marker explaining products and services offered by businesses. These types of videos are widely used to explain complex ideas through images and graphs, which makes it easier for the audience to understand.

It is safe to say that explainer videos are bound to catch attention when presented in the correct way therefore, it is of utmost importance that these videos must be crafted with great precision. The Visual House is an award-winning production house and integrated communication agency, which is known for its exceptional quality of work and if you are looking for the best explainer video company in Delhi NCR, then you don’t need to look any further, as it is just the perfect destination for you. From ideation to creation, we’ll work together to make the best explainer videos for your business.