Ever thought about why do explainer videos work?
Commercial videos are a form of advertisements which are produced for television or internet based platforms especially social media. It is simply a glimpse about your company’s services or products to its potential customers like a promo or teaser. Commercial production companies generally produces short and crisp videos which are interesting and creative with a unique treatment or presentation style. Any quality commercial video production company will have the best features to provide like –
- 30 second duration of the commercial video
- Great viral worthy aspect in the video to create a stir in the internet
- Apt call to action in the messaging
- Appropriate visibility and branding
- New and exciting content that makes audience stick to the screen
What are the qualities of a good commercial video?
In most of commercial video production, the following four characteristics are found in the commercials they produce: -
- A good storyline which is simple and appropriate for the audience to immediately capture their attention.
- Correct tone of the video which can be hilarious, humorous, quirky, serious or emotional and impacting to create the right emotion and stir among the potential group you are focusing on.
- An apt theme – marketing campaigns or ad campaigns work better in comparison to stand alone videos ideas so for better promotion of a brand one needs a better campaign idea.
- A call-to-action is any way a much important aspect for any commercial video as it decides how your target audience will respond to your video.
How to measure whether a commercial video campaign is successful?
Commercial production companies work in a manner to bring out such commercial videos which are extra-ordinary, have a unique style, are based on common interests but the way they are presented or the treatment of the video is different to make it stand out of the crowd.
Now when a commercial video campaign is run across all social media platforms, engagement levels are cross checked to understand how many people liked the content, how many shared it across, what all feedback was shared by the viewer after watching the video. Basically the video count is an excellent way to showcase or indicate how well the video is going among the target audience. When the data collected shows around 80% - 90% of engagement then you can consider that your campaign has been executed well and is working in your brand’s or company’s favour.
Benefits of working with commercial video production company
- New relationships are built with trust and with commercial videos, you get the opportunity get to know about more varieties of story, the people and their creative minds involved. It basically helps in constructing a long-term relationship with the production company if everything works in your favour.
- With new relationships comes a change in perceptions! Perspectives are the ideas that you get to know while brain-storming regarding new projects. A production company helps in providing you better ideas and opens a new path to deliver you better and fresh content.
- Commercial films help you in evaluating a product or service. Once a creative is crafted by a professional production team, it opens up new growth opportunities for your company. So re-evaluation of priorities is made easy.
- Attracting more new customers becomes easier with a commercial video production as search engines love commercial films and the tags or keywords used in your video helps build a bridge between you and customers. The more reach your video gets via increased traffic at your site, more consumers are retained and new ones are welcomed in the bucket. So High-quality video and visual storytelling can create new avenues of appeal for new audience.
- With new avenues we have new aspects for the future of a company as the bond with a reputed production company helps in cultivating better relationships, better parameters of success and a diverse network of opportunities.
- Timeliness and time management are another essential part associated with the production company you are working with which helps you in getting what you need at a specified time. While working with a production company for a longer amount of time helps you in trusting them with timelines and deadlines for the execution of your content into a great video.
- With market settings being changed now, market transition is something which helps the traditional companies shift their focus to new media platform which the social media or digital marketing media which is now growing to another level.
Commercial video production companies in short helps in establishing better relationships and ofcourse better outcomes are derived with their association to your company.