A Comprehensive Guide to Growing Your Social Media

Audience with Video Content

Gone are the days when social media was used just for fun and connecting with people. In today’s era of digitalization, social media have evolved from occasional sources of entertainment to indispensable tools for communication, marketing, and brand management. With the rise of smartphones and easy access to the internet, social media has seamlessly integrated into our daily lives. It provides an unparalleled opportunity to connect with millions of people globally, all at the tap of their fingertips.

The moment you hit "post" or "send," your content has the potential to reach a vast audience, transcending geographical boundaries and demographics. Beyond being a virtual networking platform, social media has become the backbone of modern business strategies. Brands and organisations are using social media marketing videos for business to shape their identity, build relationships, generate leads, and create die-hard brand loyalty. It's the go-to spot for reaching a massive audience and connecting with the people you want to reach.

In this blog, we will delve into the strategies and techniques that can help you utilise the full potential of video content to grow your social media audience. From creating video content for social media to understanding algorithms and analytics, we will explore the key elements that contribute to a successful social media presence and propels a brand into the spotlight.

Video content: The Future of Digital Media

Ever scroll through social media and get sucked into a video so good you forget everything else? Yeah, that's the magic of video content.

Social media is all about grabbing attention, and right now, nothing does it like video among all the content formats available. It's not just hot now, it's how digital media is going in the future. The easy availability of smartphones and internet has also contributed to the increased video consumption. A recent survey shows that 86% of marketers leveraged video content to promote their brand and reach their target audience in the last year. 91% of customers prefer video content over long form text content or boring static posts. It was also mentioned that Video advertisements have proven to be more effective in boosting engagement by 6X compared to image and text ads.

So, if you are not incorporating video content in your marketing strategy to promote your brand, you will likely miss out on a significant opportunity to reach your potential customers.

What factors make video content popular and better than other available content formats?

Increases Brand Awareness

Information shared through videos are more likely to be remembered by people than text or images. It's easier for people to remember the brand name, products and services showcased in videos than static posts. So, brands should use visually appealing video content for social media to create brand awareness and make a lasting impact on the audience.

Boosts Engagement & shareability

Videos are more engaging  than other types of content. In today's digital world, where people's attention spans are short, they prefer watching videos over reading educational blogs.

Also, video content has more shareability & virality factors if it's made on trendy, funny and relatable topics. So, it's important for brands to create engaging videos on topics that catch people's interest. This helps the brand get noticed and shared more online.

Improves SEO

Google algorithm favours high quality video content. By adding videos on your website, you can increase the amount of time a user spends on your website thus boosting the retention time and organic reach. Strategic planning of website content is essential for better SEO. Using a combination of written and video content enhances the overall user experience, prompting visitors to take the desired actions on your website.

Better conversion rates in Video ads

As mentioned before, video content is going to be the future of digital advertising. Video ads have comparatively higher click-through rates than image or text ads. People are more likely to make a purchase after seeing a video ad featuring the product demo or influencer using a product or service than a static image ad solely showcasing the product alongside its sale price.

Create short videos for social media and use the best performing videos in your advertisements. With high click-through rates, video ads are more shareable, engaging, promising, and thus help in boosting the overall ROI.

Builds Community & Trust

Video content is not only about getting more likes and comments, it plays a pivotal role in establishing transparency, credibility, and authentic connections. Whether it's showcasing Corporate Social Responsibility (CSR) initiatives or leveraging user-generated content, brands can utilise video content to cultivate trust and make emotional connections with their audience.

Videos excel in expressing the tone, sentiments and brand image. Thus, incorporating video content in your marketing strategy proves to be effective in community building.

Effective for all industries

Creating a strong social media presence can be quite easy for fashion and beauty brands through the use of video content. On the contrary, marketers in industries like manufacturing, technology, and real estate often face challenges in this regard.

Regardless of the nature of products or services, video content is a versatile solution that performs exceptionally well across various domains. Its ability to present complex information in an engaging and simple manner makes it a powerful tool for marketers. Whether you're marketing makeup products or coding software, video content proves to be a valuable tool for connecting with your audience and giving your brand a social media boost.

Read Also:Why are Animated Videos the Best Strategies for Your Social Media

Points to remember while making videos for social media

It’s not just about making videos—it's about adding that wow factor and making them stand out to make an impact. Let's get into the effective techniques and points for creating video content for social media, aiming to unlock the complete potential of video content to connect with your audience.

Here are few crucial points to keep in mind while making videos for social media platforms:

1. Shoot High-Definition Video:

The importance of high-quality visuals cannot be underestimated. Invest in proper lighting and shoot videos in high definition to ensure a clear and visually appealing presentation. This not only enhances the overall viewing experience but also reflects a level of professionalism.

2. Short Videos in Vertical Frame:

Edit the length and format of your videos according to the platform. For Instagram, where attention spans are shorter, brands should create short videos for social media spanning 15-20 seconds. On the other hand, for TV ads and other platforms, where engagement may be longer, advertisements ranging from 1 to 2 minutes are more suitable.

3. Use Attention-Grabbing Hook and Storytelling:

Capture your audience's attention right from the beginning. Craft an attention-grabbing hook and make use of storytelling techniques to create a story that captivates viewers. This initial engagement is critical to retaining interest throughout the video.

4. Add Subtitles and Text Context:

To make your videos accessible to a wider audience, include subtitles and text context. Not only does this accommodate those who watch videos without sound, but it also ensures clarity and understanding of the content, even in a noisy environment.

5. Use Trending and Suitable music:

Select audio that is not only trending but also aligns with the content. Using popular audio tracks with trending symbols or those associated with a moderate number of videos (between 6k-15k) ensures your video stays current and stands out amidst the vast ocean of content.

6. Make it Mobile Responsive and Optimise for Different Channels:

Given the diversity in devices and platforms, ensure you create engaging videos and all your videos are mobile-responsive. Optimise them for various channels to provide a seamless viewing experience across different screens. This adaptability is crucial for reaching a wider audience.

7. Call to Action in the End:

Every video should have a purpose. Include a clear and compelling call to action at the end. Whether it's directing viewers to your website, encouraging them to subscribe, or participating in a promotion, a well-articulated call to action guides the audience on the next steps, enhancing engagement beyond the video.

Video marketing trend is on the rise and is here to stay in the upcoming years. Thus, businesses must concentrate on a well-defined strategy for social media video production to market their products and services.

Future of digital platforms
Future of digital platforms

05 February, 2021


05 February, 2021


02 December, 2017