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• Published On: 16 August, 2023 | Updated On: 16 August, 2023 By Pragyansini Kar

10 Steps to Dominate Your Brand Marketing Strategy and Rule the Business Universe

Welcome, ambitious entrepreneurs, to the ultimate guide on creating a mind-blowing brand marketing strategy that will make your business the talk of the town! Your brand is more than just a logo or a tagline. It's the sum total of your company's personality, values, and promise to your customers. A strong brand can help you attract new customers, build loyalty with existing ones, and boost your bottom line. 

What is Brand Management in Marketing?

Brand strategy in marketing is the deliberate plan that outlines how a brand positions itself in the market and creates a unique identity to differentiate from competitors, connecting with target audiences to achieve business goals. It encompasses all aspects of brand development, including messaging, visual identity, target audience selection, and market positioning.  

Let's quickly (but with patience) know the 10 steps to Brand Marketing Strategy and understand different branding strategies in marketing- 

Step 1: Know Your Target Audience—Become a Mind Reader (Almost)

Before you conquer the world, you need to understand your audience like a master observer. Conduct market research to uncover their desires, preferences, and pain points. No crystal balls are required!

Let's take inspiration from Flipkart, the Indian e-commerce giant. They tapped into the tech-savvy desires of Indian consumers, making online shopping a breeze and winning hearts across the nation. Flipkart always knew that they would one day become our ‘desi Amazon’ and they proved it successfully. Today they are Amazon’s biggest competitor in India and it all started by understanding the pulse of the Indian customers, their target audience. 

One of the most recent and successful Indian brands, Nykaa, understood the evolving beauty needs of Indian women. They recognized the growing demand for quality beauty products and created an online platform that offers a wide range of cosmetics and skincare products.

Tips and Tricks:
- Stalk your customers (figuratively, of course) on social media to understand their needs and preferences.
-Use customer surveys, focus groups, and social media analytics to gather insights about your target audience.
-Develop buyer personas to visualize your ideal customers and understand their motivations.
-Leverage online tools like Google Analytics, Facebook Insights, and LinkedIn Analytics to gather demographic and behavioral data.

Step 2: Build Your Brand Personality—Be the Coolest Kid on the Block

Don't be just another boring business. Develop a brand personality that exudes awesomeness and resonates with your target audience. Try to identify your uniqueness and charm your customers like a rockstar!

Example: Take a cue from Fastrack, the Indian accessories brand that celebrates rebellion. They've built a brand personality that speaks to the free spirits and rule-breakers.

Tips and Tricks:
- Gather your squad and brainstorm the quirkiest traits that define your brand.
- Infuse your visuals, like your logo and website design, with a dose of personality.
- Develop a brand voice that's relatable, witty, and speaks the language of your audience.
-Conduct a brand personality exercise to define key traits and characteristics that represent your brand.

Step 3: Design an Eye-Catching Brand Identity—Stand Out in the Crowd | Brand Identity

In a sea of ordinary, make waves with a killer brand identity that turns heads, sparks curiosity, and leaves a lasting impression. Be the cool kid with an awesome logo, captivating packaging, and a website that screams, "Check me out!"

Example: The iconic Amul brand has mastered the art of brand identity with its lovable mascot, clever taglines, and visually captivating packaging. They're the life of the dairy aisle party!

Tips and Tricks:
- Get your creative juices flowing or collaborate with design-savvy individuals to create a visually stunning brand identity.
- Maintain consistency across all touchpoints, from your website to your social media profiles.
- Remember, colors and fonts are your superpowers—use them wisely!

Step 4: Tell a Compelling Tale That Hooks Your Audience—The Storytelling Maestro | Brand Storytelling 

Every great brand needs a compelling story that attracts your audience and keeps them hooked. Weave a narrative that resonates, tugs at their heartstrings, and leaves them craving more of your brand's awesomeness.

Example: Byju's, the Indian edtech unicorn, spun a tale of revolutionizing education through engaging content and personalized learning. They turned to study from a mundane chore into an exciting adventure. 
Mamaearth, the personal care brand, has gained immense popularity by highlighting its commitment to natural and toxin-free products. Their brand story resonates with conscious consumers who prioritize safe and sustainable choices.

Tips and Tricks:
- Infuse your brand story with drama, humor, or heartwarming moments—anything that grabs attention.
- Share your journey, the challenges you've overcome, and the milestones you've achieved.
- Bring your story to life through  various channels, including your website, blog, social media, and video content

Read more: Everything you Need to Know About Marketing your Explainer Videos

Step 5: Stand Out from the Crowd—Be a Brand Superstar | Brand Positioning

In a world filled with noise, you need to rise above the rest and claim your spot in the limelight. Position your brand strategically to ensure it shines brighter than the rest.

Example: Swiggy, the food delivery maestro, positioned itself as the ultimate destination for all culinary cravings. They swooped in and declared, "No more cooking! We'll bring deliciousness right to your doorstep!"

Zomato, on the other hand, has established a strong brand positioning by offering a comprehensive range of dining options and excellent customer service. They positioned themselves as the go-to platform for all food-related needs.

Tips and Tricks:
- Identify your unique selling points that set you apart from the competition.
- Discover gaps in the market and claim your spot in the minds of your audience.
- Shout your brand's message from the rooftops (or through clever marketing campaigns).
- Use platforms like Google Trends and social media listening tools to stay updated on industry trends and adapt your positioning strategy accordingly.

Step 6: Spread the Word and Make Some Noise—Create a Buzz like a Pro | Brand Awareness 

To become the talk of the town, you need to create a buzz that's louder than a stadium full of cheering fans. Implement brand awareness tactics that grab attention, generate curiosity, and have everyone begging for more.

Example: Paytm, the digital payments wizard, cast a spell of brand awareness through strategic partnerships, quirky advertisements, and catchy jingles. They transformed the way India transacts, one magical payment at a time.

Tips and Tricks:
- Create memorable marketing campaigns that make heads turn, eyebrows raise, and tongues wag. Make the best use of online platforms like Google Ads, social media advertising, and influencer collaborations to reach your target audience effectively.
- Just explore the power of social media platforms, influencer collaborations, and viral content to spread the word.
- Be creative, be bold, and make your brand the hottest topic in town!

Read more: Why do I Need Marketing Video?

Step 7: Team Up with Influencers—Tap into Their Magic | Influencer Marketing

In the world of brand marketing, influencers possess a special kind of magic. Find the right influencers who can work their magic and influence your audience on your behalf.

Example: Wake Fit, the sleep saviour, joined forces with fitness influencers to promote the importance of a good night's sleep and the wonders of their comfortable mattresses. They became the dream team of well-rested individuals.

Tips and Tricks:
- Seek influencers who align with your brand's values and have a loyal following.
- Collaborate on captivating content that seamlessly integrates your brand's magic.
- Watch as the influencer army amplifies your brand's reach like a burst of stardust!

Step 8: Create Engaging Messages—Cast a Communication Spell | Brand Communication Strategy

To win the hearts and minds of your audience, you must master the art of attractive and compelling communication. Speak to them in a language that resonates, connects, and leaves them hungry for more of your brand's awesomeness.

Example: OYO, the budget hospitality aggregator, cast a spell of enchanting communication by providing clear, concise, and delightful content that attracted travellers’ attention and lured them into their magical budget accommodations.

Tips and Tricks:
- Develop a brand voice that's relatable, witty, and speaks the language of your audience.
- Create engaging copy for your website, social media, visual (video) marketing and marketing materials that weave a spell over your audience.
- Engage with your audience through two-way communication channels like social media comments, customer reviews, and live chat.
- Engage in conversations, respond to comments, and build a community of loyal followers.
-Develop a content calendar and create consistent, high-quality content for your website, blog, social media, and email marketing.

Read more: Finding the Optimal Length for Your Explainer Video: A Comprehensive Guide

Step 9: Master the Art of Digital Magic—Conquer the Online Realm | Digital Marketing

In the digital age, your online presence is your source of power. Explore the magic of digital marketing and cast spells that attract your audience, leaving them under your brand's irresistible charm.

Example: Lenskart, the eyewear enchanters, utilized digital marketing strategies, from search engine optimization (SEO) to social media sorcery, to expand their customer base and become the talk of style-conscious individuals.

Tips and Tricks:
- Optimize your website with SEO spells to climb the search engine ranks and be discovered by eager customers.
- Use social media platforms like Facebook, Instagram, and Twitter for engagement, share engaging content, and connect with your audience.
- Explore the magic of email marketing, influencer collaborations, and digital advertising to extend your brand's reach across the digital realm.

Step 10: Analyze, Adapt, and Conquer—Be an Analytical Wizard | Measure your Brand Strategy

No magical journey is complete without analyzing your triumphs and adapting your strategies for even greater success. Explore your inner analytical wizard and use data to make informed decisions that will help you conquer the business universe.

Example: Swiggy, the food delivery wizard, constantly analyzes customer feedback, delivery metrics, and market trends to adapt its brand strategy and conjure a magical experience for its hungry customers.

Tips and Tricks:
- Track key performance indicators (KPIs) and use mystical tools like Google Analytics and social media analytics to gather insights.
-  Use your analysis to unravel insights and make data-driven decisions.
- Stay agile, keep experimenting, and evolve your brand marketing spells to stay ahead of the competition.

Congratulations, fearless entrepreneurs! You now possess the secrets to create a brand marketing strategy that will make your business the talk of the town. Promote your uniqueness, tell engaging stories, and cast marketing spells that attract your audience. Always remember that creating a successful brand marketing strategy requires careful planning, understanding of your target audience, consistent execution, staying updated with the latest industry trends, use of digital marketing platforms, and measuring the effectiveness of your strategies to continuously refine and adapt your brand marketing approach. 

The Easiest Way to Conquer all

Do you know the easiest way to do all this? We at  The Visual House are at your rescue and we can help you out in achieving all your branding goals! Don't hesitate, feel free and talk to us and share your branding desires. Brand management is an ongoing process, and it's important to regularly review and update your brand strategy. 

We would help your brand or brands with the best marketing strategies, and help you curate different branding strategies in marketing. If you are a small business we would help with ‘how to create a marketing strategy for a small business’ or ‘why a marketing strategy is important in a business. Call us and we would love to talk!