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A Creative Guide to Mobile App Promotion
  • Jan 11, 2023 by Pragyansini Kar
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We are living in an era where mobile applications have become an integral part of our lives. It not only makes our life easy but fast and also, helps us minimize the time to do various day-to-day tasks. And for the same thousands of mobile applications are designed and launched on daily basis. And when it comes to promoting a newly built app I’m sure you must be having a lot of questions.
 
Today our blog is focused on creative ways to promote mobile applications.
 
We all know that a computer is nothing without software, similarly, a mobile is nothing without its applications. Some apps come in-built with our android and iOS mobiles and others we download to perform particular tasks whether it is chatting, streaming, or gaming.

You can understand the significance of mobile applications with these stats: On the world’s map, currently, more than 80% of people are using smartphones, and approximately 2.56 million android apps and 1.85 million iOS apps are running. The average amount of time users spend on their mobile screens is 5 to 6 hours. Almost all small enterprises and large organizations currently use mobiles of which 65% of business owners are using mobile applications on their android and iOS smartphones to run their businesses smoothly. Clearly, the competition is very high. You need to promote your application distinguishably from millions of running applications. It won't happen straight away, but with the right mobile app marketing plan, it is feasible.

If you are thinking about promoting an application or want to make your application visible to your target audience you have to choose some creative other ways that help you to promote your application.

Let's talk about how to promote mobile applications.

First, we will talk about the initial process of how to promote mobile apps. After that, we will talk about the creative guide to mobile applications…

Whenever you are searching for how to promote mobile apps you will usually get content majorly around stages of mobile app promotion like awareness, acquisition, and retention. 

These stages consist of researching, targeting audiences, using apple and google ads, promoting it on the play store, request for reviews from customers, influencer marketing, and many more. These steps are important to promote an application, but a creative approach will surely help you to stand out from thousands of applications running on the play store. 

So what is a creative way to make my app more visible to your target audiences?

Every process has its own significance, we can't deny that awareness, acquisition, and retention are not important but it would be great if we are aware of what are the other ways to make the app more visible.

Today video marketing is one of the most important aspects of app promotion in the wide canvas of your target audience. Though it falls under the vast umbrella of Awareness campaigns for how to promote mobile apps.

Here we have taken a few examples of various types of videos for promoting mobile apps. 

1. Teaser video 

A Teaser video is a glimpse of a new launch application that makes the intended audience curious. In other words, we can say that a teaser video makes your audience wait for your application. As well as It is the most significant step in the pre-marketing strategy. For example, if you have, a set audience because of your previous content, game, or videos and you are planning to launch the new application, then a teaser video can be the best option for you.

2. Demo video 

In the current scenario, demo videos are playing a significant role in the application promotion strategy. With the help of a demo video, you can explain the significance of your application to your desired audience and the working criteria of your application. For example - 
Step - 1 Where you can download the application 
Step -2 The complete login and sign-in process, 
Step - 3 It’s working criteria and tasks including all functions and processes.
The above mention steps use animation 2d as well as 3d, text alignment, and VFX (if requires)  

3. Explainer video for a mobile app / how to make an explainer video 

The mobile app explainer video consists of detailed information about your application and its performing criteria. Such videos may be in the form of animation and may be in the form of a story. With the help of a mobile app explainer video, you can educate your target audiences, attract investors for paid marketing and use it on your website landing page to generate traffic. If you want to make an explainer video you can contact an animated explainer video company or a creative agency. 

4. Educational video 

Videos that are meant to educate your target audiences with specific problem-solving approaches are known as educational videos. If your application is the best option for a problem-solving approach and helps your customer to learn new things. You can make an educational video and educate your target audience.

5. Testimonial video 

In a testimonial video, your customers discuss the problem-solving approach of your application and sometimes appreciate your work. If your application makes a positive impact in your customers' eyes then you can ask them to talk about your application, its works, and benefits to attract more audiences. 

6. Storytelling video/ Short film 

Promoting an application with the help of storytelling and a short film can be the most attractive way to inform your target audience. It is a growing and most admired strategy for application promotion in a distinctive way.

Techniques for video storytelling in application promotion.

1. Make a powerful arc
2. Make sure your characters are likable and believable.
3. Modify the video for the best possible storytelling impact.
4. Make it pleasant or attractive to the eyes.
 
Here are a few examples of applications that make a positive impact on target audiences with their problem-solving approach - Zomato, Blinkit, Paytm, Swiggy, Google pay, and so on. Such applications play a significant role in our daily life.

Wrapping up

Now we are aware that videos can help to explain the advantages of the application, the problem-solving ability of the application, and how the application is different from other running applications on the market. So whenever you think about app promotion you can opt for ‘video marketing’ it's a more engaging marketing strategy than others. it also helps you to spread your application to 4.41 million Android and iOS users.
 

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