Let’s make a video that shows who we are.

It sounds like a good starting point. But ask your marketing team, HR head and sales director what that video should include, and you may get three different answers.

One wants the brand story. Another wants employees and culture. The third wants products, capabilities and client results.

A corporate video brief helps bring those expectations together before production begins. It gives your agency a clear understanding of what the video needs to achieve, while leaving room for ideas you may not have considered.

Here’s what to include.

1. Why you need the video

Start with the reason behind the project. Are you introducing your business to potential clients, attracting talent, explaining a service or communicating a change to employees?

“Showcase our company” is a broad instruction. “Help prospective enterprise clients understand our manufacturing capabilities before a sales meeting” gives the team something specific to work towards.

If the video has several objectives, identify the most important one. Otherwise, every department’s priority can end up competing for screen time.

2. Who will watch it

A video for potential employees needs a different approach from one for procurement heads.

Go beyond descriptions such as “business professionals.” Explain what viewers already know about your company, what matters to them and what questions they need answered.

For example, a potential client may want evidence that you can handle a large project. A job applicant may want to understand the working environment. Both audiences could watch the same office footage, but they would be looking for different things.

3. The message they should remember

After watching, what is the one thing your audience should take away?

It could be that your company can deliver across locations, that your service simplifies a difficult process, or that your people bring specialist expertise.

Choose one central message and a few supporting points. Share evidence wherever possible, an approved client example, a measurable result or a process that demonstrates your capability.

A video becomes harder to follow when it tries to fit an entire company presentation into two minutes.

4. The tone and references you have in mind

Words such as “premium,” “engaging” and “professional” can mean different things to different people. References help make your expectations clearer.

Share two or three videos and explain what you like about each. Perhaps it is the natural employee interviews, the straightforward explanation or the pace of the storytelling.

Also mention anything that would feel wrong for your brand. You may prefer a warm, people-focused film over a formal leadership address. Your agency can use that direction to develop an approach that fits your business.

5. Where the video will be used

Will it appear on your website, play at an industry event, support sales presentations or run on LinkedIn?

Include all planned uses in the brief. A film shown to a seated audience at a conference may need a different opening from one people encounter while scrolling.

Mention whether you also need shorter edits, vertical versions, subtitles or different language versions. Planning these together helps the production team capture the right material from the start.

6. What must be highlighted

List the essentials: key products, locations, spokespersons, approved claims, brand guidelines and any mandatory wording.

It also helps to flag practical considerations early. For instance, filming at a factory may require permissions, employees may have limited availability, or certain areas may be confidential.

You do not need to decide the camera equipment or write the final script. Focus on the information and access your agency needs to develop the video.

7. Budget, deadlines and approvals

Share a realistic budget range and distinguish between the date you need the finished video and the date it will go live.

Explain who will provide feedback and who has final approval. Where several departments are involved, nominate one person to consolidate comments. This helps the agency work from a clear set of instructions.

Planning a Corporate Video?

Let The Visual House help bring your brand story to life. Let’s connect!

A clear brief makes room for better ideas

Your brief does not have to arrive as a polished document. A few thoughtful pages can be enough to start a useful conversation.

At The Visual House, we approach corporate video as part of your wider communication. Share what you want your audience to understand, feel or do, and we can help shape it into a story worth watching.

Let’s connect to discuss your requirements